The Stories We Live By
a free online course in ecolinguistics
PART 4: Metaphors
The notes include an outline of the theory, a chapter summary, a glossary and ideas for further reading.
The slides are a PowerPoint presentation which matches the one used in the video.
The exercises contain examples to analyse using the theory.
This part of the course examines metaphors, a type of framing that uses one area of life to structure another, very different, area of life. The first example discusses animal industry metaphors which represent animals as machines, justifying forms of intensive farming which are cruel and environmentally damaging. This is followed by an analysis of metaphors of climate change, including climate change is a time bomb.
The video illustrates metaphors with an example. Click left to download it and right to watch it on Vimeo.