The Stories We Live By
a free online course in ecolinguistics
PART 5: Evaluations
The notes include an outline of the theory, a chapter summary, a glossary and ideas for further reading.
The slides are a PowerPoint presentation which matches the one used in the video.
The exercises contain examples to analyse using the theory.
This part of the course examines evaluations, which are stories about whether an area of life is good or bad. The first example discussed is the way that high retail sales are represented positively in the press despite the environmental damage of overconsumption. The second example looks at how travel agents lure customers into taking environmentally damaging holidays through the evaluation sunny weather is good.
The video illustrates evaluations with an example. Click left to download it and right to watch it on Vimeo.